Legendary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0.

Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches, Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators.

The President of the Republic of Indonesia, Susilo Bambang Yudhoyono, endorses this book, and, in the Foreword of the book, wrote, "When I read this book, I could see that marketing is also moving toward the same direction. Marketing 3.0 relies heavily on the marketers' ability to sense human anxieties and desires, which are rooted in creativity, culture, heritage, and the environment. This is even more relevant for Indonesia because the country is known for its diversity in culture and heritage. Indonesia is also a very values-driven country. Spirituality has always been the central part of our lives."

Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfully with customer-advocates. Marketing 3.0 also goes beyond "messaging" customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty, sociocultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders.

Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate your relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing

CONNECT! Surfing New Wave Marketing is the sequel to the first “New Wave Marketing” book that was launched last year at the MarkPlus Conference 2009.  The book further describes the 12Cs mentioned in the first book and adding an additional element, crucial to the success of practicing marketing in the new wave world. 

The book starts by explaining how PDB (Positioning, Differentiation and Branding) and the 'vertical' concept is not enough anymore. It states the necessity to horizontally transform them into what the book calls the triple C! Transforming positioning to Clarification, differentiation to Codification and brand to Character.

CONNECT! Surfing New Wave Marketing provides a solution for visionary marketers who are getting restless not being able to work with the Legacy method anymore.

The book introduces another crucial 'C' that is needed before successfully implementing the 12Cs, CONNECT! In this book, the two authors emphasized that CONNECT! is an element that has to exist in order to practice the New Wave Marketing. In another sense, CONNECT! is the entrance to the other 12Cs.

Ubud possees an intense spiritual charm not found elsewhere—which in Hindu-Balinese society is called taksu.

This is created from many aspects, both tangible (in Balinese, called skala) and intangible (niskala). Everything in Ubud has contributed to and maintained this taksu for many centuries.

This topic is examined extensively in the book Ubud: The Spirit of Bali. Through this book, we can learn about Ubud up close. Various aspects of life in Ubud are described, both broadly and in depth: its history, arts and culture, religious life, and business management.

When people talk about MarkPlus, they often relate it with its founder, Hermawan Kartajaya. But now, after 18 years, MarkPlus has eight successors. The successors are trained more intensively and they specialize in specific fields of marketing.

One of the examples is Alexander Mulya, Brand Specialist MarkPlus who has been a consultant for around a hundred national and multinational companies in Indonesia and ASEAN. In this book, they explain the powerful marketing models which have led many companies to the road of success.

This book is a compilation of Hermawan Kartajaya’s classic articles. Although some articles were written nearly 15 years ago, the writings and the models are still relevant until now. Just like other world’s Gurus, his models, ideas and insights are of an evergreen status. They apply in the past, and so much more in our present hypercompetitive era.

What will you get from a book that contains 220 local and international cases? The answer is knowledge and wisdom that will give you inspiration, either for your business or personal knowledge updating.

Cases that are written in this book is collection of Hermawan Kartajaya’s writing in several media from 1996 until 2002. The model used is an advanced development from Marketing Plus 2000 model, Sustainable Market-ing Enterprise/SME model. And with story telling style of writing, this book is guaranteed to capture the reader’s attention from start to finish.

From the famous model of Hermawan Kartajaya which is 9 core elements of marketing, the 3 elements, Positioning, Differentiation, and Brand are the essence. In this book, Hermawan give us hints how to build a powerful brand by creating clear positioning and back up with unique differentiation.

If we talk about Marketing, we think of the 4P’s: product, price, place, and promotion.

Third is place. Nowadays, companies and customers have the option to distribute their product or to buy a product. In Japan, the trend is moving from department store to discount store. And furthermore, there is a category killer. What is a category killer? It is a store that only sells one category of product, such as an electronic only store or a furniture only store.

In this book, you will find concepts on each P and interesting case studies to illustrate each of them. It includes a story about unconventional promotion, such as advertising using movies which has been done by Morris mini cooper in the movie The Italian Job and BMW in the James Bond movie

Company can allocate billions of rupiah to promote their products or services by advertising. But the promotion that is really effective is word of mouth. However, that is impossible to happen without service excellence.

Unfortunately, until now, service has been only limited to before, during, and after transaction. If we look further, service can provide solutions to customers, like Nokia and its Nokia 810 Car Phone to fulfill the need for communication inside the car. With service, you also offer value to customer, for example, Qantas Airlines that provides the best entertainment and conveniences inside the airplane.

This book is recommended for any manager, service and customer executives, salesmen, and those interested in service excellence.

Maybe all of you never thought that the Harry Potter book, which is a favorite for children, was actually designed for adults. And Marlboro was aimed at the women market, but now it is perceived as a cigarette for macho men.

Lucky if your product goes to a promising market, but what if it goes an unprofitable one? Markets that have slow growth rates, high competition, price wars?

This book surely will give you lots of ideas on how you look at your market and determine which segment you want and should enter.

All of us should realize that we cannot be megalomaniacs who can enter several markets in different segments at the same time. This is due to our limited resources, such as money, time, and manpower.

That is why we should target the market with highest attractiveness. Four factors to determine whether the market is attractive or not: competitive advantage, competitive situation, market growth, and market size.

This book will help you allocate your resources effectively by targeting the right market with examples such as A Mild, Extra Joss and many more.

If you want to be a market leader you have to have global standard for your process. Process has three elements. Quality, Cost, and Delivery. Book features cases on FedEx for Delivery, Air Asia for Cost, and Starbucks for Quality.

This book is for anyone who wants to compete in the era of globalization.

Selling is not just selling. Beyond that, selling is a way to create relationship with your customer. This relation does not happen by mean, but also has to be build with systematic ways. This books explains four steps in achieving long-term profits through selling

CE Balance means balance between Communication and Execution. It means that what we communicate to our customers have to be executed. This book uses the Chinese wisdom approach with analogy of strategy used in war

Every company has a brand attached to it and to its products/services. The function of a brand is not just a name, or a logo. A brand brings much higher value than that to a company. It is an identity for the employees, and serves as a bondage of trust to external customers. In this book, Hermawan Kartajaya provides insights, experiences and examples of building a strong brand.

If positioning is the promise that you made to your customer, then differentiation is how you fulfill the promise. How to create differentiation? You can do it by integrating your content, context and infrastructure. This book gives you tips and tricks as well as examples on how to build solid differentiation to not only fulfill your promise, but also to win the competition.

The battle of customers is not in the field, but rather, in their minds. By creating a clear and unique positioning for your company, product or service, your brand value can be enhanced. Good case examples are provided in this book.