After a successful year in 2008, MarkPlus Festival has returned to Surabaya. This year’s event, which coincides with the commemoration of MarkPlus, Inc.’s 20th year anniversary on the May 1st, 2010, was held at the Shangri-La Hotel, Surabaya.
Executive Summary
The increasingly competitive business landscape has created a challenge for companies looking for ways to differentiate themselves from competitors. One area of differentiation where companies have explored extensively is service quality.
Not too long ago, companies rely on traditional advertisement to maintain its brand awareness and engagement. Costumer back the were just the audience, receiving and absorbing information delivered by these companies. Interaction was mainly one way.
Legendary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0.
