Semarang – November 21, 2009, located at the Jamu Jago Museum and Muri (World Record Museum Indonesia), Jalan Setiabudi no. 179 Srondol, was the recording event of the largest marketing book entitled, "New Wave Marketing". Paulus Pangka, a senior at MURI pinned the 3992nd MURI award to Hermawan Kartajaya as author to the book and Founder and President of MarkPlus, Inc. This book, with a length of 2,35 meter, a width of 1,55 meter, and a weight of 500Kg, has a Cover that is made of wood material layered with extra plywood and 305 inside pages that are made of MMT.

The recording took place two days after Hermawan Kartajaya celebrated his 62nd birthday. He was crowned "50 Gurus Who Have Shaped The Future of Marketing" by The Chartered Institute of Marketing and not only has he made the largest marketing book that has ever been recorded by MURI, the content of the book includes predictions regarding marketing in the coming years.

The "New Wave Marketing" was created to give an illustration that marketing has now entered the "New Wave" era, a marketing that is more horizontal and not vertical anymore.

For further information, please contact:
Tiara Dewi Martiana
Public Relation of MarkPlus, Inc
tiara.dewi@markplusinc.com
www.markplusinc.com