MarkPlus Tourism, founded in 2014 and inaugurated by the Minister of Tourism Arief Yahya, has long roots over more than 31 years of MarkPlus Inc.’s journey. As a pioneer of professional services in marketing in Indonesia and even ASEAN, MarkPlus founder Hermawan Kartajaya who has interacted intensely with Philip Kotler, the father of modern marketing, since 1998, has helped the tourism world more than consultants in general. From creating the Marketing 3.0 Museum in Ubud Bali, which was taken from their book with Iwan Setiawan to asking Philip Kotler to help market Indonesian tourism.
The complexity of the world of Indonesian tourism, related to the existence of tourism destinations that are strongly associated with an area, makes tourism marketing a challenging thing. But, on the other hand, there are various tourism industry players, ranging from tourism destinations and creative industry players directly related to tourism to supporting sectors such as hotels and traveling. It is what makes MarkPlus Tourism actively organize discussions involving various tourism stakeholders to make studies on Indonesian tourism development.
Apart from pioneering the establishment of a museum located in Indonesia’s most famous tourism destination, MarkPlus Tourism is also actively campaigning for new trends in world tourism. Through a special relationship with the Global Sustainable Tourism Council and the Pacific Asia Travel Association, MarkPlus is actively campaigning for sustainable tourism and the need for tourism actors who can apply the principles of sustainable tourism.
As part of MarkPlus Inc, the MarkPlus team is ready to provide partial services in training, research, consulting, brand activation, or integrated services. Specifically, in the tourism sector, MarkPlus provides services based on the MarkPlus concept and is also ready to provide services by referring to the concepts of other institutions.