WOW Brand 2023 Highlights: Mobile Banking
Customer Segment
Typical Mobile Banking customers tend to choose brands that can provide the fastest service and are easiest to get (28%), followed by brands that are most famous and widely used (21%)
Purchase Frequency
Customers usually use mobile banking services 6-7 times a month, and on average, can use up to 2 mobile banking brands.
Customer Path
The Mobile Banking industry possess a Trumpet-shaped Customer Path, which implies that typically, brands within the industry should increase their Commitment Conversion.
BAR Metrics
Given the industry's wide BAR Range and high BAR Median, brands within this industry should focus more towards their branding.
Industry BAR
The Mobile Banking industry has a Brand Advocacy Ratio of 0.60, which assess how many people who are aware of a certain brand also recommend the brand.
Industry PAR
The industry obtains a Purchase Action Ratio of 0.55, which assess how many people who are aware of certain brand also purchase and/or use the brand.
Winner Highlights
The WOW Brand 2023 winners are chosen based on the highest Brand Advocacy Ratio. In the Mobile Banking Category, BCA mobile holds first place, followed by Livin' by Mandiri in second place and BRImo in third place.