Search Engine Optimization.
Optimizing brand visibility and reputation on search channels organically to boost conversions and traffic through on-page and off-page optimization amidst intense competition and short attention spans. We collaborate to develop a range of tactics and strategies, including keyword optimization, creation of high-quality, relevant content, backlink building, and competitor analysis to identify growth opportunities.
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What we do:
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- SEO Audit: Conducting a comprehensive SEO audit of client websites to identify existing issues and potential improvement opportunities. This audit covers technical site checks, keyword analysis, and assessments of existing content. Based on the findings, we design tailored SEO strategies aligned with the client’s business objectives, target market, and industry competition.
- SEO Implementation: Executing agreed-upon recommendations, including on-page optimizations such as adjusting meta tags and URL structures, enhancing content for keyword optimization, and improving technical site performance like load speed and mobile responsiveness. This phase also incorporates off-page strategies like backlink creation and social media activities to boost online authority and visibility.
- Continuous Optimization and Monitoring: Monitoring site performance using tools like Google Analytics and Google Search Console post-implementation. This analysis aims to evaluate the effectiveness of implemented strategies and identify areas requiring further adjustments or enhancements.
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Our Work:
- Collaborating with a beauty company for their website development, starting with a comprehensive analysis of the competitive landscape. This enabled us to design an effective sitemap structure and create tailored web content that addressed their specific needs. This strategic approach ensured the new website was intuitively navigable while clearly and attractively showcasing the client’s brand identity, successfully aligning their brand presence with their online footprint.
- Partnering with a leading national bakery and confectionery brand to optimize their website amidst fierce competition with brands targeting similar SEO keywords. The content we developed successfully increased awareness, strengthened their online presence, and fostered a positive perception among potential partners evaluating collaboration opportunities in the retail sector.