Capabilities.
Consulting and market research are in MarkPlus Inc's DNA. which has been our daily life for more than 30 years.
Consulting.
industry experience, an extensive worldwide network, and the ability to simplify existing complexities, we are the best partner who can help clients understand complex situations in simple terms, and come out with breakthroughs that are not only effective, but also applicable .
Make a brand more than just a name with holistic portfolio and value planning, as well as creative and effective brand communication design.
Improving the performance of social media to company websites through systematic planning, agile execution and solution evaluation
Making sales & distribution a productive spearhead with classification, specific design, & monitoring according to set performance targets
Assistance at strategic to tactical levels to support decision making and execution of sustainable actions in the midst of critical situations
Audits from an organizational perspective to marketing effectiveness to formulate sustainable business growth strategies at the corporate to business unit level
Designing a business model that focuses on creating product value and determining selling prices that are commensurate with customers and the company
Formulation of service values to blueprinting, so that a service culture can grow within the organization, creating long-term customer loyalty and retention
Research.
We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs
Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally
With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.
Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective
With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.
Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey
Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.
Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.
Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts
Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view
Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time
Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees
To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.