Maintaining Relevance by Addressing Future Changes
Addressing the threat of low-cost carriers by developing a unique strategy for defense and growth.
Evaluating the Effectiveness of Marketing Initiatives
Assessing the impact of investments in brand ambassadors and marketing communication for optimizing marketing strategies.
Revitalizing Revenue Through Pricing Restructuring
Optimizing the competitiveness of a logistics company with a new strategic pricing policy.
Navigating Last-mile Delivery Through Sustainable Initiatives
The rapid growth of the e-commerce sector has spurred high demand for last-mile delivery services in Indonesia. Despite rising oil prices due to the global turmoil of the Russia-Ukraine war, last-mile delivery providers face challenges in maintaining profitability amidst intense competition. This article outlines the industry's resilience by adopting sustainable initiatives such as capacity optimization and electric vehicles. The shift in consumer behavior towards environmental consciousness encourages the exploration of eco-friendly delivery methods. With eco-friendly technology, such as electric vehicles, last-mile delivery providers in Indonesia have the potential to continue growing amidst environmental changes and contemporary demands. Figures 1 and 2 visualize the shift in consumer preferences towards sustainability and eco-friendly technology initiatives in Indonesia's logistics sector.