Rising Issue: As a full-service airline, our client faces an increasing threat from the rise of low-cost carriers. The emergence of budget airlines presents a challenge as many customers prioritize price as the primary factor in their decision-making process. To overcome this challenge requires strategic actions and unique differentiation to maintain competitiveness in a market where cost-conscious consumers play a significant role.
Collaboration Objective: This project aims to formulate a long-term strategy anchored in a new vision and mission, while developing a sustainable strategic plan. The primary goal is to position our client as a leading global brand, ensuring adaptability and resilience in the dynamic airline industry.
What We Do: Before crafting the new vision and mission that underpins the long-term strategy, we conducted a thorough evaluation of three strategic pillars: customer focus, product focus, and brand focus. In addition to the long-term strategy, we carefully developed a balanced scorecard and financial projections, ensuring a comprehensive and robust framework for sustainable growth.
Strategic Impact: Our strategic recommendations, centered on enhancing customer focus, product focus, and brand focus, have propelled our client to achieve profitable operations. International recognition as one of the Top 10 World’s Best Airlines and The World’s Best Cabin Crew for five consecutive years highlights the exceptional performance resulting from our collaborative efforts.
