Rising Issue: Our client, a logistics company, faces a competitive landscape where many alternative shipping services offer speed and cost-effectiveness. In this dynamic environment, strategic solutions are essential to maintain a competitive edge.
Collaboration Objective: The goal of this project is to develop a new pricing policy that not only enhances competitiveness and attracts customers but also focuses on profitability and expertise in optimizing asset utilization.
What We Do: We assist the client in evaluating business priorities and asset values by aligning and optimizing the pricing structure. This involves a comprehensive analysis of market dynamics, competitor pricing models, and consumer behavior, as well as identifying optimal pricing points for non-passenger businesses to maximize resource and asset utilization.
Strategic Impact: Within one year of implementing the project, our client achieved a significant profit increase, surpassing IDR 100 billion—a 9% revenue growth compared to the previous year. Additionally, they successfully leveraged their assets, turning them into productive resources.
