- Hypothesis Building: Before testing, we develop hypotheses regarding factors that may influence buyer preferences, focusing the testing flow and questions on the most critical factors.
- Conducting Blind Taste Test: Blind taste tests are conducted in a supportive ecosystem with adequate equipment, addressing potential biases. The process is meticulously recorded to ensure no detail is overlooked.
- Exploring Improvement Alternatives: Based on blind taste test results, we provide improvement recommendations that not only meet customer expectations but are also feasible and cost-effective for the company’s business goals.

Our Work:
- We provided valuable insights to a multinational snack producer to adjust their product characteristics to align with the unique preferences of Indonesian consumers, as identified through blind taste testing.
- We assisted a perfume manufacturer preparing to launch a retail fragrance product by comparing their product against various existing competitor brands, delivering key insights crucial to ensuring their go-to-market success.
- We collaborated with a local snack producer aiming to expand nationwide, ensuring their product’s taste, color, and texture align with the preferences of customers from diverse backgrounds.

Blind Taste Test