Product & Pricing

Product Positioning.

Designing strategies for products to build a positive and distinctive perception of a product or service among target markets. Through comprehensive analysis and strategic planning, this service aims to create differentiation from competitors, highlight unique value propositions, and meet consumer needs and preferences.

  • What we do:

    • Market Research & Consumer Insight: Gathering relevant data on industry trends, consumer behavior, preferences, and market dynamics. Through thorough data analysis and interpretation, we provide deep insights into the needs, desires, and expectations of target consumers.
    • Brand Messaging Strategy: Developing compelling branding messages is a critical step in creating meaningful connections with consumers. We work with clients to define brand identity, values, and the unique selling proposition of a product or service.
    • Differentiation and Value Proposition Development: Through a collaborative process, we identify strengths, capabilities, and unique competitive advantages to craft a value proposition that resonates with target consumers, meets their needs, and positions the brand as a top choice in the market.

  • Our Work:

    • Assisting a skincare brand in refining product positioning to attract target markets while maintaining unique points of differentiation. Our recommendations included developing a transition plan, creating brand guidelines, and providing ongoing consulting services.
    • Collaborating with a leading oil and gas company to develop a new fuel product and refresh positioning strategies for conventional commodities. Our recommendations included identifying untapped positioning perspectives and devising an amplification plan to maximize market impact.
Related Services.
Business Modelling

Business Modelling

We assist organizations in visualizing, planning, and executing their goals with high efficiency.

Price Optimalization

Price Optimalization

Through careful data analysis, market research, and industry insights, we help maximize revenue, profitability, and market competitiveness.

More Consulting Services.

industry experience, an extensive worldwide network, and the ability to simplify existing complexities, we are the best partner who can help clients understand complex situations in simple terms, and come out with breakthroughs that are not only effective, but also applicable .

Make a brand more than just a name with holistic portfolio and value planning, as well as creative and effective brand communication design.

Improving the performance of social media to company websites through systematic planning, agile execution and solution evaluation

Making sales & distribution a productive spearhead with classification, specific design, & monitoring according to set performance targets

Assistance at strategic to tactical levels to support decision making and execution of sustainable actions in the midst of critical situations

Audits from an organizational perspective to marketing effectiveness to formulate sustainable business growth strategies at the corporate to business unit level

Designing a business model that focuses on creating product value and determining selling prices that are commensurate with customers and the company

Formulation of service values ​​to blueprinting, so that a service culture can grow within the organization, creating long-term customer loyalty and retention

 

Ready to level up with MarkPlus, Inc

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