Rising Issue: Our client, a well-known contractor in the oil and gas industry, is striving to expand their reputation beyond this sector to leverage their extensive knowledge and expertise across various construction projects. Recognizing stagnation in the oil and gas industry, they aim to position themselves as experts in multiple fields, enhancing their capabilities outside their current focus.
Collaboration Objective: Our client seeks guidance in redefining their value proposition to reflect their commitment to sustainability and environmental responsibility across various sectors, while maintaining their reputation as experts in the oil and gas industry. They want to visually communicate this evolution through a new brand identity and company logo, ensuring clarity and consistency in their messaging to stakeholders.
What We Do: This project is carried out in several steps. We begin by gathering information from both internal and external sources to gain a deep understanding of the client’s current brand equity. Next, we define the new values the client wants to communicate before starting the development of the new identity and logo. Finally, the project concludes with a comprehensive review to ensure that the brand visualization effectively communicates the desired values without compromising the client’s position as an expert in the oil and gas industry.
Strategic Impact: The implementation of the new identity and value proposition has revitalized the spirit and confidence of our client’s team. Furthermore, the revamped brand communication has effectively convinced prospective clients of our client’s capabilities. As a result, our client has successfully expanded their service categories, securing contracts for renewable energy projects and other ventures across various countries.
