Rising Issue: Our client, a key player in the energy sector, is seeking to diversify their services beyond energy products. However, they lack clarity on which related business areas should be prioritized and how to execute this expansion within the designated timeframe.
Collaboration Objective: This project aims to assess the market potential of a new energy-related business line: operational and maintenance services. If the potential is found to be significant, our client also seeks to develop a comprehensive long-term strategic plan to establish and maintain stability in this sector.
What We Do: The project began with a deep analysis of the total addressable market, serviceable addressable market, and serviceable obtainable market. We then conducted a thorough financial assessment to ensure the sustainability and profitability of entering this market. Once the market potential was confirmed, we developed a comprehensive long-term strategic plan, with milestones aligned with the company’s current capabilities and anticipated growth in the proposed business line.
Strategic Impact: Through this collaboration, our client successfully expanded their business line and secured contracts with numerous new stakeholders who quickly trusted their capabilities, supported by effective brand communication that highlighted their relevant experience. As the long-term plan was implemented, our client has received various awards and maintained profitability, reinforcing the success and sustainability of their strategic expansion.
