Rising Issue: As our client seeks to develop an innovative residential concept, uncertainty surrounds the market’s appetite for this innovation. Our client seeks certainty regarding the investment feasibility for building a new cluster, particularly whether it will yield a quick return on investment.
Collaboration Objective: In assessing the feasibility of their innovative housing concept, our client is keen to understand the demand level and the market’s willingness to pay for a variety of facility options.
What We Do: In close collaboration with our client, we conduct comprehensive market analysis to assess the potential of the new housing concept. Our insights and recommendations cover target segment profiles, consumer preferences, and customer trade-offs between costs and amenities, ensuring a strategic approach that aligns with market dynamics.
Strategic Impact: By successfully articulating optimal design guidelines for the residential area in line with customer preferences, we set up a highly successful phase two launch. Rapid sales validated the alignment of our approach with market desires.
