Loyalty And Retention Program.

Evaluating existing loyalty programs and developing updated versions to align with desired positioning. This involves conducting market research to gather insights from customers and sales teams to ensure the revised program meets evolving market demands and strategic objectives.

• What we do:

• • Assessing Market and Company Capabilities: Investigating and analyzing the company’s existing programs to conduct a comprehensive evaluation of their effectiveness and impact on target customers, including customer engagement. By assessing key performance indicators and benchmarking competitors, the insights gathered serve as a foundation for future strategy development and fostering sustainable growth.
  • Creating Umbrella Strategy: Developing a comprehensive strategy for loyalty and retention programs, leveraging customer data analysis to personalize rewards and incentives, fostering long-term loyalty among customers. Crafting an umbrella strategy for loyalty programs is a complex process where we integrate program performance to ensure consistent engagement and enable recurring improvements.
  • Creating Tactical Implementation: Designing tactical implementations for loyalty and retention programs by determining KPIs, point systems, budgeting, and detailed timelines to ensure effective execution aligned with the company’s strategic objectives.

• Our Work:

  • Assisting one of the largest cement companies in developing an engagement strategy program for retailers. This project included identifying target markets, crafting a grand program strategy, and outlining tactical activities to be executed.
  • Collaborating with a multifinance company to create a customer engagement program as a platform to connect customers and facilitate cross-selling and up-selling. In this project, we mapped the customer journey for each segment to develop a tiering and point system.