Influencer Marketing Strategy for Strengthening Multifinance Brands
Learn the secrets of how multifinance companies can generate sales leads from outside channel partners by strengthening brand image.
Multifinance companies often have a high dependency on partners such as automotive dealers and e-commerce platforms to build their brand. However, this reliance on partners may not be sustainable in the long term, especially as partners themselves experience declining performance. According to Gaikindo (2025), automotive sales in 2024 dropped by 17% compared to the previous year, with total car sales failing to reach 1.2 million units since 2015. While maintaining strong partnerships remain essential, these trends highlight the need for multifinance brands to strengthen their own identity and explore alternative strategies.
Research from MarkPlus reveals that 61.7% of people who trust multifinance brands do so because of the company’s reputation, while 45.6% base their trust on positive experiences. To enhance trust, multifinance brands can leverage influencer marketing. 80% of consumers find influencers relatable, making them powerful advocates for brand reputation.
However, 67% of influencers lack a clear understanding of the multifinance industry. Many associate it with other financial products such as investment and P2P lending rather than its core offerings. This underscores the importance of educating influencers and providing clear communication when engaging them to promote multifinance products.
To ensure effective collaboration with influencers, brands should focus on three key areas:
- Prevent Product Misunderstanding – Provide influencers with a strategic brand outline, including a detailed product portfolio, clear direction on upcoming initiatives, key messaging, and desired outcomes.
- Target the Right Audience – Align content with audience demographics, interests, and behaviors that match the brand’s objectives.
- Shape Brand Perception – Share brand guidelines to ensure influencers align with the brand’s messaging, tone, and values.
Since influencers play a critical role at the top of the customer path funnel, the success of influencer marketing should be measured through:
- Brand Perception & Awareness: Brand Lift Studies, Follower Growth & Sentiment
- Engagement & Interaction: Engagement Metrics, User-Generated Contents
- Conversion & Performance: CTR & Website Visits, Discount Code or Unique Link
- Ad Effectiveness: A/B Testing, Multi-Touch Attribution
By implementing these strategies, multifinance brands can reduce their dependence on external partners, strengthen their direct brand presence, and effectively leverage influencers to generate new leads.
