Rising Issue: In the dynamic skincare industry landscape, our client is experiencing a gradual decline in market share, presenting a perplexing challenge. With uncertainty about the root cause, our client needs to first identify which customer segments hold the most promise for them.
Collaboration Objective:
As leaders in strategic consulting, our client has sought our assistance in determining the most profitable customer segments in the skincare industry. Leveraging our expertise, we were tasked not only with identifying untapped potential from early skincare users but also with creating engaging TV commercials and innovative packaging designs to drive engagement and conversions in an already mature market.
What We Do:
We empower our client with marketing communication ideas for skincare TV commercials and packaging designs by proposing suitable segments, outlining their concerns and desires, and selecting the most effective key opinion leaders to represent the brand.
Strategic Impact:
Our expertise ensures that the TV commercials and packaging designs address the concerns and desires of the target consumers, optimizing our client’s marketing costs.
