Rising Issue: In the era of complex advertising concepts, advertisers face difficult decisions in choosing the optimal media channels to reach target customers efficiently and cost-effectively. This issue is even more pronounced for our client, who serves high-end beauty clinic customers with unique media behavior.
Collaboration Objective: Our client relies on information from us to understand the behavior of specific segments, helping them make the right and cost-effective decisions when selecting advertising partners.
What We Do: We equip our client with insights on customer behavior and preferences when using certain media, such as daily habits, preferred content, activities during ad breaks, and more.
Strategic Impact: As a result, the client is able to reduce marketing costs by selecting only a few marketing channels that align with the unique preferences of their target segment.
