Rising Issue: Our client aims to enter the Indonesian market with an air purifier product. However, they lack understanding of the local market landscape and are uncertain about how to effectively compete with local and international players, some of whom offer more budget-friendly options.
Collaboration Objective: Leveraging our expertise, we sought to gain a comprehensive understanding of the Indonesian market. Our client expected us to devise a market entry strategy that not only navigates the complexities of the market but also disrupts it effectively, positioning their air purifier product for success.
What We Do: We began the process with thorough market research to understand the landscape in-depth. Next, we analyzed various strategic alternatives for market entry to design the most effective approach, focusing on building engagement with a small but influential segment that holds the key to market disruption.
Strategic Impact: Through well-planned collaborations with businesses such as hotels, cinemas, and public services like train stations, our client saw remarkable awareness growth within just two years. By strategically engaging with a highly potential segment, they achieved market leadership within five years, not only attaining dominance but also high profitability.
