Rising Issue: Once a market leader in the home appliance industry, our client has fallen behind competitors, losing customer loyalty and market dominance. Considered outdated, their brand awareness has declined over time, making it difficult for them to regain their previous industry status.
Collaboration Objective: The collaborative goal with our client is to rebrand the company into a modern yet trusted home appliance brand. Our role extends beyond mere consultation, involving hands-on management in marketing initiatives across various channels to ensure a cohesive and impactful brand revitalization.
What We Do: We began by revitalizing our client’s brand through an upgraded logo and refinement of their visual brand guidelines. Then, we developed a careful marketing communication roadmap to reintroduce the brand to the target segments. Over the course of two years, we diligently executed this strategy, ensuring a smooth transition for the team to manage independently afterward.
Strategic Impact: Through this collaboration, we witnessed remarkable sales growth across promoted channels, accompanied by a significant shift in brand perception to a more positive image among the younger demographic—our target segment. Additionally, there was a substantial increase in brand awareness in major urban centers, propelling these cities into the top three nationally, a significant improvement from their previous ranking outside the top five.
