Rising Issue: Our client, a parent company for several hospital brands, faces challenges with inconsistent quality perceptions and differing core values across each brand, despite being part of the same entity. This gap has led to unbalanced performance and cost inefficiencies due to operational silos.
Collaboration Objective: Our mission includes creating a unified brand, building a distinct identity that not only shapes a strong market perception through visual guidelines but also aligns the core values across the various hospitals under one cohesive framework.
What We Do: We empower our client to consolidate the various hospital brands under one umbrella brand. This involves aligning the company’s value proposition, simplifying brand identity across subsidiaries, and synchronizing brand communication for a cohesive market presence that delivers impact.
Strategic Impact: The consolidation into one brand has propelled our client to become the largest hospital network in Indonesia. This strategic move has not only enhanced customer perceptions but also established a standard quality perception across the hospitals. Furthermore, it has improved bargaining power with partners, driving cost efficiencies.
