Rising Issue: Although the number of players in the port operations industry is limited, our client faces intense competition due to the strategic choices available to shipping companies and freight forwarding companies. These entities prioritize factors such as ease of access and cost efficiency when selecting ports, intensifying the competitive landscape for our client.
Collaboration Objective: Our client aims to build strong relationships with their clients by providing outstanding service at the port, ensuring smooth and cost-effective operations. Additionally, they seek to assess their marketing communication initiatives to enhance effectiveness and deliver messages more efficiently to their target audience.
What We Do: In this project, we conducted extensive and detailed observations at leading ports worldwide, ensuring a comprehensive benchmark of best practices to determine operational efficiency. We also conducted in-depth interviews with potential clients to map their expectations and design a strategy for effective below-the-line marketing communication.
Strategic Impact: After this collaboration, our client updated their service operation practices across subsidiaries based on our recommendations. As a result, they successfully improved customer satisfaction and loyalty without incurring additional costs, achieving greater cost efficiency. These efforts have been recognized with various national and international awards.
