Rising Issue: Our client faces the challenge of crystallizing their super app’s brand identity. The challenge lies in shaping an image that is trustworthy, modern, and user-friendly, in alignment with their existing customers and strategic partners.
Collaboration Objective: Our goal is to create an appealing brand identity for the client’s digital app. At the same time, we are expected to describe the app’s operational process, ensuring that it smoothly meets both the technical and non-technical needs of customers and strategic partners.
What We Do: We guided the client through the development of the super app concept to build a broad public perception of the app, integrating several user groups to optimize app usage, and breaking into different customer segments through a gradual marketing communication approach.
Strategic Impact: Our collaboration has resulted in a new logo, a distinctive name for the super app, and a set of values aligned with the needs of customers and strategic partners. This strategic alignment ensured a successful digital launch by creating a cohesive brand identity that communicates the app’s goals and resonates with the target audience and collaborators.
