Rising Issue: Our client aims to introduce a new product line in the fuel business, but they are unsure about a name that will enhance brand appeal and distinctiveness. Therefore, the client wants to create a name that aligns with the target audience while ensuring the product launch is successful and memorable.
Collaboration Objective: Our collaboration focuses on determining the right name for the new fuel product launch. The goal is to select a name that aligns with the product’s characteristics and resonates effectively with the target audience, contributing to a successful market introduction.
What We Do: By conducting in-depth customer perception research, we carefully compare several product name alternatives. Through comprehensive evaluation, considering the perception generated when each name is mentioned, we combine primary data and expert assessments to propose the best alternatives for the new fuel product. This data-driven approach ensures the chosen name optimally aligns with customer expectations and is effectively accepted in the market.
Strategic Impact: Through strategic brainstorming, we created a distinctive and compelling name that effectively communicates the values of the new product line. Most importantly, the name avoids creating misconceptions, even though the introduced product is not positioned as a superior fuel compared to the previous product line.
