Rising Issue: Our client faces challenges related to their oil product line, where many Stock Keeping Units or SKUs are considered to have overlapping characteristics and values. The unclear marketing communication makes it difficult for customers to differentiate between different SKUs.
Collaboration Objective: The client has entrusted us with updating their oil product SKUs, an important step in strengthening their market position. Our strategic restructuring aims to establish clear and compelling value propositions for each SKU, ensuring distinctiveness and improving customer understanding of the various product offerings.
What We Do: We assist the client in rationalizing products, consolidating certain SKUs, applying repositioning for new SKUs, and building a clear brand architecture. Additionally, we enhance communication by developing comprehensive guidelines to ensure a consistent and effective message delivery strategy.
Strategic Impact: Our efforts resulted in a simplified product portfolio with distinct and mutually exclusive value propositions for each SKU. By adhering to our communication guidelines, the client successfully strengthened their market position, culminating in significant achievements such as receiving awards for specific product lines in the following year. This outcome demonstrates the effectiveness of our strategic approach in enhancing clarity and market recognition.
