Rising Issue: Our client, an internet service provider serving suburban areas, aims to expand its customer base by introducing a bundling offer. However, they lack information on the market size and the potential interest of customers in the proposed bundling services.
Collaboration Objective: This project seeks to assess the market potential of the new tech-based service and its impact on customer interest, as well as the current brand strength of the internet service provider when combined.
What We Do: In this collaboration, we conducted a comprehensive market analysis, covering technological and socio-cultural shifts, competitor landscape, customer insights, and internal company assessment. This thorough analysis provided an accurate market definition, measurable market size, and outlined business prospects for integrating the new service.
Strategic Impact: This collaboration led to the successful launch of the bundling product, driving sales and reshaping customer perception of the internet service provider’s brand. The brand now appears more modern, sophisticated, and customer-centric, reflecting a positive image.
