Rising Issue: In prioritizing tourism destinations, the Indonesian government often grapples with uncertainty about which locations are the most promising and their readiness for national and international promotion. This uncertainty creates challenges in allocating resources effectively and developing targeted strategies for tourism development.
Collaboration Objective: Our collaboration aims to assess various alternatives in prioritizing tourism destinations based on their readiness to attract more domestic and international tourists.
What We Do: Mr. Hermawan Kartajaya, as a member of the expert council of the “Indonesian Tourism Industry Association,” actively contributes to supporting the Ministry of Tourism and Creative Economy in assessing and evaluating ten priority tourism destinations in Indonesia. In addition to providing comprehensive evaluations, our involvement also includes delivering crucial recommendations to improve these destinations, ensuring they are more prepared to attract both national and international tourists.
Strategic Impact: Currently, the ten priority tourism destinations in Indonesia have gained global recognition, serving as proof of the success of marketing communication efforts. Furthermore, these destinations have experienced improvements in delivering memorable tourism experiences.
