Marketing Practice.
Conducting a comprehensive review and gathering factual data on current marketing implementation. This includes identifying and analyzing the execution of overall marketing strategies across all marketing mix attributes, enabling detailed assessment of effectiveness and identification of areas for improvement to enhance overall marketing performance and drive business success.
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What we do:
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- Examine Current Implementation: Assessing internal factors, resources, structure, and processes within the marketing function to gain comprehensive insights into the challenges faced. This examination provides a deeper understanding of the root causes of issues and facilitates the development of targeted solutions to improve marketing effectiveness and efficiency.
- Initiate Best-Fit Practices: Recommending the most suitable implementation strategies to address and realign misaligned marketing practices. This involves proposing tailored solutions that effectively correct deviations from best practices, ensuring that marketing efforts are aligned with organizational goals and objectives to maximize effectiveness and drive success in the market.
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Our Work:
- Supported a specialized weight-loss company in examining its marketing practices, including analyzing all marketing activities and providing recommendations for implementing ideal best practices.
- Assisted a national automotive parts distributor and supplier in optimizing their marketing practices. This involved evaluating all marketing activities across their channels and providing recommendations based on industry best practices.