Rising Issue: Our client operates a university with international programs. However, students from Southeast Asia do not prioritize their university as their first choice. Instead, they view it as a backup or alternative for more affordable education, often seeking scholarships there.
Collaboration Objective: This collaboration aims to provide insights into the perspectives of Southeast Asian students and revitalize the programs offered by our client. The goal is to make the university more attractive to international students who do not receive scholarships in the region.
What We Do: In this project, we collaborated with other consulting firms across Southeast Asia to gain a comprehensive understanding of students in the region. Through quantitative surveys and focus group discussions, we provided crucial insights that led to changes in our client’s promotional strategy.
Strategic Impact: The research results led to improvements in our client’s promotional messages, ensuring that prospective students received compelling information directly. Motivated by these positive results, our client is now exploring the possibility of opening a branch campus in Indonesia.
