Rising Issue: Our client frequently faces difficulties in communicating new policies and initiatives to the public. The complexity of the material can hinder public understanding, leading to diverse and unpredictable perceptions.
Collaboration Objective: Our collaboration aims to clearly define public sentiment and their understanding of the communication materials presented by our client. We also assess the willingness of key opinion leaders to support the dissemination of these materials and explore the reasons behind their support.
What We Do: Through intensive collaboration, we evaluate the client’s communication policies and capture sentiments on specific economic and regulatory issues from various perspectives. This activity involves gathering views from various stakeholders and key opinion leaders who significantly influence public opinion.
Strategic Impact: This project provided more than just feedback to enhance the effectiveness of the client’s communication; we also successfully helped shape positive sentiment towards macroeconomic issues. Additionally, we optimized strategic cooperation with key opinion leaders to achieve specific goals, ensuring that the communication strategy had a tangible impact.
