Rising Issue: Our client launched a campaign to promote certain investment activities, but the public’s perception has been negative and continues to decline. The campaign has been seen as misleading and oversimplifying the situation by some parties. This issue needs to be addressed with strategic adjustments in communication to align better with the public’s expectations and provide a more accurate understanding.
Collaboration Objective: Our client aims to launch a new campaign with a relevant title, designed to better align with the public’s concerns and desires related to investment activities. This strategic initiative seeks to enhance engagement with the right target audience, resulting in more positive reception.
What We Do: We explore various new campaign title options thoroughly, considering factors such as public perception, consistency in understanding, effectiveness in driving action, and memorability. We then conduct testing to identify the optimal choice, ensuring alignment with campaign objectives and positive resonance with the audience.
Strategic Impact: The new campaign significantly increased the number of investors in the promoted investment instruments. The initiative also received recognition from government officials in Indonesia, acknowledging the significant impact of the campaign on the economy. The success of this campaign reflects the alignment of its message with investor sentiment and broader economic goals.
