Raniannisa Saraswat
23 Januari 2025
Employer Branding Study
Assessing how the company is perceived as an employer in the job market to gain insights into the employer brand's strengths and weaknesses.
An employer branding study is a research endeavour that aims to assess and comprehend how a firm is viewed as an employer in the job market.
-
What we do:
-
- Employee Value Proposition (EVP): We evaluate the organization’s unique perks and values for its personnel. This covers income and perks, work culture, possibilities for professional advancement, and other aspects that influence the total job experience.
- Perception Analysis: We examine feedback, evaluations, and opinions posted on numerous platforms, such as social media, employment forums, and corporate review websites to determine how the organization is seen by both existing workers and external audiences.
- Employee Surveys and Feedback: We conduct surveys or solicit input from existing workers to better understand their thoughts on the workplace, leadership, prospects for advancement, and overall job satisfaction.
- Internal Culture Assessment: We investigate the organization’s internal culture, beliefs, and practices to verify they are consistent with the intended employer brand image.
