Rising Issue: A family-owned business that has been operating for several generations is considering a shift towards greater professionalism and the potential for an initial public offering (IPO). To anticipate this significant transformation, they are seeking guidance on the essential preparations needed to ensure a successful transition to becoming a public-listed company.
Collaboration Objective: This project specifically focuses on the marketing readiness for the IPO. It involves a deep analysis of both internal and external factors, leading to the development of a comprehensive IPO roadmap aligned with the company’s strategic goals.
What We Do: In this collaborative effort, we employ a rigorous assessment model to evaluate the client’s IPO readiness. The assessment includes a comprehensive review of the company’s identity, business processes, and future growth potential. The results are then used to design a customized roadmap based on the client’s specific situation and objectives.
Strategic Impact: Our assessment revealed gaps in the IPO readiness, which led to the postponement of the client’s initial plans. Acknowledging the potential risks posed by an IPO, the client agreed to the schedule we proposed, allowing for an extended preparation period to ensure the success of the IPO.
