Rising Issue: Our client, a prominent figure in the Indonesian e-commerce scene, faces ongoing challenges in establishing itself as the top choice for both buyers and sellers. To achieve this, they understand the need for up-to-date information on how stakeholders perceive their platform.
Collaboration Objective: In this collaboration, the goal is to provide our client with a comprehensive understanding of their position in the minds of stakeholders. By obtaining insights into their current perception and anticipating potential changes, we aim to help them predict future trends such as user growth, transaction volume, and the number of active sellers.
What We Do: To help our client understand their position from stakeholders’ perspectives, we initiated an extensive primary research effort targeting e-commerce buyers and sellers. Through this initiative, we explored their perceptions, expectations, and relationships with well-known e-commerce brands.
Strategic Impact: Despite significant disruptions in the e-commerce industry, our ongoing collaboration has enabled the client to maintain its position as a market leader. They successfully preserved dominance in a specific segment marked by strong customer loyalty.
