Branding & Marketing Communications

Brand Portfolio Management.

Managing a company’s brand portfolio with a holistic approach to ensure alignment with overall business objectives and maximize value across the brand portfolio.

  • What we do:

    • Market & Channel Assessment: Conducting a comprehensive evaluation of the market landscape and distribution channels to understand current trends, consumer behavior, and competitive dynamics. This includes market segmentation analysis, target audience identification, and evaluating the effectiveness of various distribution channels.
    • Brand Portfolio and Architecture: Developing a cohesive and structured framework to organize and manage the brand portfolio. This involves defining relationships between various brands in the portfolio, establishing brand hierarchies, and ensuring alignment with overarching business goals.
    • Brand Portfolio Optimization and Rationalization: Evaluating the effectiveness and relevance of each brand in the portfolio to optimize resource allocation and maximize overall brand value. This process includes assessing redundant brands, divesting underperforming assets, and reallocating resources to strengthen high-potential brands within the business.

  • Our Work:

    • Assisting a leading multinational financing company in refining their brand portfolio to align with the company’s goals and resource capabilities. The new brand architecture includes comprehensive brand guidelines.
    • Collaborating with a home and office furniture company to optimize their brand portfolio through performance assessments and value drivers across all customer segments.
Related Services.
Agency Brief & Handholding

Agency Brief & Handholding

By developing agency briefs and ensuring the effective implementation of marketing communication content, we assist clients in creating tactical marketing content briefs that outline their marketing communication needs.

Marketing Communication Budget Optimization

Marketing Communication Budget Optimization

By enhancing digital marketing initiatives and establishing precise budgets, we help define communication objectives to guide clear promotional execution.

Marketing Communication Plan

Marketing Communication Plan

We assist companies in crafting strategic and tactical plans aimed at delivering the brand's message to target audiences through customer journey mapping, creating marketing channel strategies, and designing marketing roadmaps.

Brand Valuation

Brand Valuation

We help determine and measure the financial value of a brand by assessing the strength, perception, and value of each brand within their portfolio.

Brand Personality & Manners

Brand Personality & Manners

We define brand identity by conducting brand personality analyses, developing actionable strategies, and creating a “Symphony of Interaction” that connects brands with their target consumers.

Reputation Management

Reputation Management

We monitor and enhance organizational reputation through reputation mapping, strategy creation, and the development of communication plans.

More Consulting Services.

industry experience, an extensive worldwide network, and the ability to simplify existing complexities, we are the best partner who can help clients understand complex situations in simple terms, and come out with breakthroughs that are not only effective, but also applicable .

Make a brand more than just a name with holistic portfolio and value planning, as well as creative and effective brand communication design.

Improving the performance of social media to company websites through systematic planning, agile execution and solution evaluation

Making sales & distribution a productive spearhead with classification, specific design, & monitoring according to set performance targets

Assistance at strategic to tactical levels to support decision making and execution of sustainable actions in the midst of critical situations

Audits from an organizational perspective to marketing effectiveness to formulate sustainable business growth strategies at the corporate to business unit level

Designing a business model that focuses on creating product value and determining selling prices that are commensurate with customers and the company

Formulation of service values ​​to blueprinting, so that a service culture can grow within the organization, creating long-term customer loyalty and retention

 

Ready to level up with MarkPlus, Inc

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