Branding & Marketing Communications

Marketing Communication Budget Optimization.

Establishing clear marketing communication objectives to guide promotions effectively. We assist in optimizing marketing goals aligned with the company’s budget and resources to achieve business outcomes, such as building brand awareness, generating leads, driving sales, and more. Our strategies ensure marketing efforts are maximized through strategic and efficient resource utilization.

  • What we do:

    • Optimize Digital Marketing: Enhancing a brand’s digital marketing initiatives to improve overall performance and effectiveness.
    • Determine Marketing Budget Estimation & Allocation: Estimating and allocating budgets for marketing initiatives, including cost planning and the distribution of financial resources across various promotional efforts.

  • Our Work:

    • Developing a comprehensive budget plan for corporate rebranding by detailing expenses related to brand activation and marketing collateral production. Funds are allocated effectively across initiatives to ensure a balanced approach that maximizes the impact of rebranding efforts, fostering positive brand perception and market growth.
    • Supporting the evaluation of digital marketing efforts for a rural bank while providing actionable recommendations for optimization.
Related Services.
Agency Brief & Handholding

Agency Brief & Handholding

By developing agency briefs and ensuring the effective implementation of marketing communication content, we assist clients in creating tactical marketing content briefs that outline their marketing communication needs.

Marketing Communication Plan

Marketing Communication Plan

We assist companies in crafting strategic and tactical plans aimed at delivering the brand's message to target audiences through customer journey mapping, creating marketing channel strategies, and designing marketing roadmaps.

Brand Valuation

Brand Valuation

We help determine and measure the financial value of a brand by assessing the strength, perception, and value of each brand within their portfolio.

Brand Portfolio Management

Brand Portfolio Management

We support companies in managing their brand portfolios by evaluating the market landscape and distribution channels.

Brand Personality & Manners

Brand Personality & Manners

We define brand identity by conducting brand personality analyses, developing actionable strategies, and creating a “Symphony of Interaction” that connects brands with their target consumers.

Reputation Management

Reputation Management

We monitor and enhance organizational reputation through reputation mapping, strategy creation, and the development of communication plans.

More Consulting Services.

industry experience, an extensive worldwide network, and the ability to simplify existing complexities, we are the best partner who can help clients understand complex situations in simple terms, and come out with breakthroughs that are not only effective, but also applicable .

Make a brand more than just a name with holistic portfolio and value planning, as well as creative and effective brand communication design.

Improving the performance of social media to company websites through systematic planning, agile execution and solution evaluation

Making sales & distribution a productive spearhead with classification, specific design, & monitoring according to set performance targets

Assistance at strategic to tactical levels to support decision making and execution of sustainable actions in the midst of critical situations

Audits from an organizational perspective to marketing effectiveness to formulate sustainable business growth strategies at the corporate to business unit level

Designing a business model that focuses on creating product value and determining selling prices that are commensurate with customers and the company

Formulation of service values ​​to blueprinting, so that a service culture can grow within the organization, creating long-term customer loyalty and retention

 

Ready to level up with MarkPlus, Inc

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