Branding & Marketing Communications

Marketing Communication Plan.

Strategic and tactical plans designed to deliver the brand’s message to target audiences. These plans serve as a roadmap to coordinate and integrate various communication channels, ensuring a consistent and impactful brand presence that aligns with business objectives.

  • What we do:

    • Create Customer Profiling & Journey: Mapping the customer journey based on identified personas, including demographics, psychographics, anxieties, desires, and behavioral patterns.
    • Develop Marketing Communication Program: Crafting a marketing channel strategy by identifying relevant channels, verifying their integration, and determining specific marketing actions.
    • Design Marketing Roadmap: Establishing a comprehensive marketing plan by scheduling activities and setting objectives aligned with key performance indicators (KPIs).

  • Our Work:

    • Formulating a comprehensive brand communication strategy by compiling customer profiles, conducting customer journey analysis, and developing unique communication programs for both B2B and B2C audiences. This includes creating marketing communication plans tailored to target customer segments to enhance company recognition, loyalty, and growth.
    • Developing a robust rebranding and marketing communication plan through market and competitor analysis. This includes analyzing market trends and consumer preferences for social media content and influencers. Subsequently, devising a complete marketing communication strategy with an agency brief, marketing roadmap, and brand book to align objectives and messaging, while crafting a cohesive visual identity across campaigns to expand audience reach.
Related Services.
Agency Brief & Handholding

Agency Brief & Handholding

By developing agency briefs and ensuring the effective implementation of marketing communication content, we assist clients in creating tactical marketing content briefs that outline their marketing communication needs.

Marketing Communication Budget Optimization

Marketing Communication Budget Optimization

By enhancing digital marketing initiatives and establishing precise budgets, we help define communication objectives to guide clear promotional execution.

Brand Valuation

Brand Valuation

We help determine and measure the financial value of a brand by assessing the strength, perception, and value of each brand within their portfolio.

Brand Portfolio Management

Brand Portfolio Management

We support companies in managing their brand portfolios by evaluating the market landscape and distribution channels.

Brand Personality & Manners

Brand Personality & Manners

We define brand identity by conducting brand personality analyses, developing actionable strategies, and creating a “Symphony of Interaction” that connects brands with their target consumers.

Reputation Management

Reputation Management

We monitor and enhance organizational reputation through reputation mapping, strategy creation, and the development of communication plans.

More Consulting Services.

industry experience, an extensive worldwide network, and the ability to simplify existing complexities, we are the best partner who can help clients understand complex situations in simple terms, and come out with breakthroughs that are not only effective, but also applicable .

Make a brand more than just a name with holistic portfolio and value planning, as well as creative and effective brand communication design.

Improving the performance of social media to company websites through systematic planning, agile execution and solution evaluation

Making sales & distribution a productive spearhead with classification, specific design, & monitoring according to set performance targets

Assistance at strategic to tactical levels to support decision making and execution of sustainable actions in the midst of critical situations

Audits from an organizational perspective to marketing effectiveness to formulate sustainable business growth strategies at the corporate to business unit level

Designing a business model that focuses on creating product value and determining selling prices that are commensurate with customers and the company

Formulation of service values ​​to blueprinting, so that a service culture can grow within the organization, creating long-term customer loyalty and retention

 

Ready to level up with MarkPlus, Inc

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