Branding & Marketing Communications

Brand Valuation.

Determining and measuring the financial value of a brand. This process involves a comprehensive analysis of various factors, including brand awareness, customer perception, market positioning, and financial performance.

  • What we do:

    • Brand Equity Assessment: Evaluating the strength, perception, and value of each brand within a portfolio relative to competitors and market benchmarks. This includes analyzing key brand attributes, consumer perceptions, brand awareness, loyalty, and associations to identify strengths, weaknesses, and opportunities for enhancing brand equity and market competitiveness.
    • Brand Valuation Benchmarking: Comparing the value of a brand portfolio against industry norms and comparable market standards. This involves analyzing financial indicators, market performance, and brand-specific elements to determine the intrinsic value of each brand and its contribution to overall business value.
    • Brand Valuation Modelling: Utilizing modeling techniques to quantify the financial value of a brand within a portfolio, based on a comprehensive assessment of brand-specific factors, market dynamics, and future revenue potential.

  • Our Work:

    • Analyzing the brand value of a leading global racer by evaluating PR agreements and historical performance metrics. This process aims to produce a singular figure that estimates the value of the relationship between the sport and the brand.
    • Calculating the brand equity of a regional bank to assess the effectiveness of its communications by analyzing brand awareness, brand loyalty, perceived quality, and brand associations.
Related Services.
Agency Brief & Handholding

Agency Brief & Handholding

By developing agency briefs and ensuring the effective implementation of marketing communication content, we assist clients in creating tactical marketing content briefs that outline their marketing communication needs.

Marketing Communication Budget Optimization

Marketing Communication Budget Optimization

By enhancing digital marketing initiatives and establishing precise budgets, we help define communication objectives to guide clear promotional execution.

Marketing Communication Plan

Marketing Communication Plan

We assist companies in crafting strategic and tactical plans aimed at delivering the brand's message to target audiences through customer journey mapping, creating marketing channel strategies, and designing marketing roadmaps.

Brand Portfolio Management

Brand Portfolio Management

We support companies in managing their brand portfolios by evaluating the market landscape and distribution channels.

Brand Personality & Manners

Brand Personality & Manners

We define brand identity by conducting brand personality analyses, developing actionable strategies, and creating a “Symphony of Interaction” that connects brands with their target consumers.

Reputation Management

Reputation Management

We monitor and enhance organizational reputation through reputation mapping, strategy creation, and the development of communication plans.

More Consulting Services.

industry experience, an extensive worldwide network, and the ability to simplify existing complexities, we are the best partner who can help clients understand complex situations in simple terms, and come out with breakthroughs that are not only effective, but also applicable .

Make a brand more than just a name with holistic portfolio and value planning, as well as creative and effective brand communication design.

Improving the performance of social media to company websites through systematic planning, agile execution and solution evaluation

Making sales & distribution a productive spearhead with classification, specific design, & monitoring according to set performance targets

Assistance at strategic to tactical levels to support decision making and execution of sustainable actions in the midst of critical situations

Audits from an organizational perspective to marketing effectiveness to formulate sustainable business growth strategies at the corporate to business unit level

Designing a business model that focuses on creating product value and determining selling prices that are commensurate with customers and the company

Formulation of service values ​​to blueprinting, so that a service culture can grow within the organization, creating long-term customer loyalty and retention

 

Ready to level up with MarkPlus, Inc

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