Consumer Research

Segmentation Study.

This research is crafted to unravel distinct customer segments within a specified target market. By comprehensively understanding these segments, clients gain the ability to assess the alignment of their value propositions with each segment and identify the most potent and promising segments for strategic focus and tailored engagement.

  • What we do:

    • Build Segmentation Hypothesis: Before delving into the specifics and detailing existing segments in the market, our initial step involves crafting hypotheses regarding the characteristics that might be delineating customers. This strategic approach allows us to form a foundation for further investigation and enhancing the precision of our market understanding.
    • Defining Significant Segments: Leveraging a representative market sample, we strategically segment the market into distinct categories, each characterized by unique attributes. This meticulous process equips our clients with insights into the potential magnitude of each segment.
    • Exploring Segments Characteristics: Beyond furnishing numerical data, our approach goes further by offering clients in-depth insights into segment-specific characteristics, preferences, and personas. This comprehensive understanding empowers our clients to make informed decisions when selecting target segments, ensuring a strategic alignment that resonates effectively with the unique needs and traits of their desired customer base.

  • Our Work:

    • Assist bank companies identify market segmentation based on behavior, psychographics, and characteristics of potential users.
    • Worked with property companies to explore the characteristics of potential homebuyers, as well as their preferences and potential purchasing power for housing units in the company’s residential environment.
    • We conducted a market potential analysis by delving into consumer behaviours related to travel and tourism habits, as well as analysing investment habits and the consumer decision-making process when purchasing a home.
    • We examined factors such as market demand, consumer preferences, industry trends, competition, and potential areas for growth or improvement in the design, features, or services related to train compartments to assess the potential markets for train compartments.
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Consumer Journey Study

Consumer Journey Study

Conducting consumer journey studies to help brands clearly identify barriers that hinder the consumer buying process.

Usage & Attitude Study

Usage & Attitude Study

Analyzing purchasing patterns and uncovering drivers of purchase or usage that may not be immediately apparent to customers.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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