Consumer Research

Usage & Attitude Study.

Deep customer understanding is a crucial part before developing product, brand, and communication.  Unlike others, our usage and attitude study are built upon well-formulated hypothesis, ensuring efficient yet effective knowledge acquisition process.

  • What we do:

    • Analyzing Purchase Pattern: We analyse patters for purchase (frequency, amount, etc.) to give clients unambiguous explanation of how current sales performance is achieved.
    • Inspecting Usage Behavior: We interpret data on product usage into valuable insights to support ideation and guide a data-driven brainstorming process.
    • Uncovering Driving Factors: We reveal purchase and usage drivers that customers themselves might not be aware of, categorized into key drivers, latent motivators, hygiene factors, and inconsequential.

  • Our Work:

    • We implemented a conjoint method to uncover most important factor that affect medical app usage and revealing the most preferable offering for customers. we ensured ensuring our clients possess a comprehensive understanding of consumer preferences and can tailor their offerings to meet the precise needs of their target audience.
    • We dive deep into high-end smartphone customer’s considerations and usage behavior to equip clients with insights prior to product development and launching.
    • We explored customers’ intercity traveling behavior to help client predict future demand after a major behavioral shift.
    • Assisted a renowned skincare brand in Indonesia in identifying customer pain points throughout the skincare product purchasing journey. Extracted insights from customer preferences regarding skincare products and treatments, while also evaluating customer expectations and anticipations to gain a comprehensive understanding of market needs and desires.
    • We conducted an in-depth analysis of consumer usage behavior for facial foam, examining variables such as usage frequency and preferred variants. By unraveling the consumer journey in the consumption of facial foam products, we explored preferences in purchase channels as well as considerations related to stock and preferred package sizes.
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We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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