Consulting

Channel Activation Program.

Developing tailored activation programs for each business segment based on the unique characteristics of each channel. This involves analyzing the distinct attributes of each channel and designing targeted strategies to maximize engagement and drive success in every segment.

  • What we do:

    • Assessing Channel and Market Characteristics: Reviewing the company’s current activation programs across each channel and targeted market segment. This includes evaluating the effectiveness of activation strategies and identifying areas for improvement to better align with the target market and corporate objectives.
    • Formulating Grand Strategy and Tactical Activation: Developing a comprehensive activation strategy for each distribution channel, including prioritizing key activation activities and determining core focus areas. This process involves analyzing channel dynamics and market trends to ensure effective implementation and maximize impact on target audiences.
    • Crafting Tactical Activation: Designing tactical programs for each distribution channel, including creating schedules and drafting agency briefs. This requires careful planning and coordination to ensure efficient execution in line with overarching business goals.

  • Our Work:

    • Designing a channel activation program for one of the largest cement companies, tailored to the characteristics of channels, retailers, and end-users. This process involved analyzing channel dynamics, understanding retailer needs, and considering customer preferences to create a targeted activation strategy that drives engagement and increases market penetration.
Related Services.
Sales Force Performance Management And Compensation

Sales Force Performance Management and Compensation

Optimizing efficiency, team structure, collaboration, and sales compensation to drive business success.

Sales Force Design And Key Account Management

Sales Force Design and Key Account Management

Boosting business productivity and developing key accounts through comprehensive research methodologies.

Organization Design For Channel Management

Organization Design for Channel Management

Analyzing channel management organizational design and creating new organizational systems through route-to-market restructuring.

Channel Performance Management And Remuneration

Channel Performance Management and Remuneration

Evaluating channel performance within business organizations and formulating remuneration structures aligned with desired benchmarks.

Channel Tiering

Channel Tiering

Assessing corporate channel tiering systems, identifying optimization opportunities, and aligning them with company objectives.

Distribution Channel Design

Distribution Channel Design

Empowering businesses to streamline product distribution channels to customers by leveraging comprehensive market research insights.

More Consulting Services.

industry experience, an extensive worldwide network, and the ability to simplify existing complexities, we are the best partner who can help clients understand complex situations in simple terms, and come out with breakthroughs that are not only effective, but also applicable .

Make a brand more than just a name with holistic portfolio and value planning, as well as creative and effective brand communication design.

Improving the performance of social media to company websites through systematic planning, agile execution and solution evaluation

Making sales & distribution a productive spearhead with classification, specific design, & monitoring according to set performance targets

Assistance at strategic to tactical levels to support decision making and execution of sustainable actions in the midst of critical situations

Audits from an organizational perspective to marketing effectiveness to formulate sustainable business growth strategies at the corporate to business unit level

Designing a business model that focuses on creating product value and determining selling prices that are commensurate with customers and the company

Formulation of service values ​​to blueprinting, so that a service culture can grow within the organization, creating long-term customer loyalty and retention

 

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