Channel Performance Management and Remuneration.
Reviewing channel performance within a business organization and assisting in formulating a remuneration structure based on desired benchmarks. This involves analyzing optimal conditions for performance and adjusting compensation models to foster motivation and productivity within the channel ecosystem.
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What we do:
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- Evaluating Channel Performance: Assessing the current performance of company channels using historical data to evaluate their effectiveness and identify areas for improvement. By analyzing past performance metrics, such as sales volume, revenue generation, and customer acquisition rates, insights are gathered to form the basis for strategic decision-making and channel performance optimization to improve business outcomes.
- Setting New Channel Standards: Proposing new standards and tailored targets for each channel by analyzing performance metrics, market dynamics, and business objectives. This ensures alignment with goals and effectively drives growth.
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Our Work:
- Designed the channel performance management system for one of the largest cement companies, specifically focusing on the retailer segment, and proposed a new remuneration system. This involved analyzing past performance metrics, market trends, and retailer dynamics to develop a tailored compensation model that incentivizes desired behaviors and drives improved channel performance, ultimately enhancing overall business results.