Channel Tiering.

Developing a tiering system for each distribution channel to maximize the distribution potential of the organization through a customized tiering system for each channel. This includes analyzing the unique characteristics of each channel, grouping partners based on relevant metrics, offering tailored incentives and benefits, and streamlining operations.

• What we do:

• • Assessing Existing Channel Tiering System: Assisting in evaluating the company’s current channel tiering system by identifying channels comprehensively and analyzing areas for improvement. Gathering feedback from partners regarding the support received, communication, and alignment with company goals. Identifying issues or challenges faced by partners and assessing their impact on performance.
  • Identifying Opportunities for Improvement: Determining optimization opportunities, such as merging tiers, refining tier placement criteria, or creating new channels. Considering changes to incentives, support programs, or resource allocation to better align with company goals and market dynamics.
  • Formulating New Channel Tiering Mechanism: Aligning tiers with corporate targets, driving growth, and providing tailored support. This requires analyzing market segments and channel performance to set specific growth objectives for each tier. Support programs, including training and marketing assistance, are also designed to ensure channels have the resources needed to thrive. This approach fosters collaboration and alignment with corporate goals.

• Our Work:

  • Collaborated with one of the largest cement companies to design a strategic channel tiering system, prioritizing channels through comprehensive analysis and segmentation. This initiative aimed to optimize distribution channels and expand market reach to drive business success.