Advertising Effectiveness Studies

Advertisement Concept test.

Involves a systematic examination of various factors to inform the development and execution of effective advertising campaigns. This process includes studying the aspects that affect advertising to create advertising campaigns that are efficient and relevant to the intended target.

  • What we do:

    • Appraising Ads Creative Options: We assist clients in understanding how potential audiences perceive and evaluate creative advertising options.
    • Evaluating Media Placement Options: We help clients select the most suitable channels and media platforms to maximize campaign reach and impact, supported by the latest customer behavior data and insights.
    • Providing Feedback on Advertising Plan: We conduct a thorough assessment of clients’ advertising plans to enhance campaign effectiveness and achieve desired outcomes. Our analysis examines various factors influencing advertising impact, enabling us to deliver key insights and actionable recommendations for campaign optimization.

 

  • Our Work:

    • Conducting suitable advertising concepts for a skincare brand to maximize advertising by adding campaign attributes to increase attractiveness. This research involves identifying content and promotional channels preferred by consumers that aid the company in arranging advertising plans in the future.
    • Assist a beauty brand to efficiently boost up their campaign and make advertising cost more effective by choosing the correct influencer to be used in their campaign. Through this study, the company assisted in developing an effective advertising campaign plan.
    • Helps a baby diaper brand to evaluate current campaigns and find the right promotion channel and reference to gain more campaign efficiency throughout the industry. This helps the brand to build a marketing strategy based on customers’ insight.
    • Work with kitchenware companies to asses which kind of media is preferred by the customer to looking information on kitchen appliance products, what kind of content and influencers customers mostly like, and also the social media behavior of consumers mostly used. This research helps the company to build effective marketing communication to spread their product to the customers.
Related Services.
Digital Marketing Analytics

Digital Marketing Analytics

Collecting data from various online channels, formulating digital marketing strategies, and evaluating the ROI for each digital marketing initiative.

Post-Campaign Evaluation

Post-Campaign Evaluation

Investigating the effectiveness of advertising campaigns, identifying the most frequently used consumer channels, and comparing the effectiveness of competitors’ advertisements.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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