Advertising Effectiveness Studies

Post-Campaign Evaluation.

Measuring advertising recall, identifying the most effective creative campaigns, and optimizing media placement. Through real-time analytics and competitor benchmarking, we explore public perception and interest in advertisements, gaining insights into which media channels are most frequented and preferred by audiences in their daily lives.

  • What we do:

    • Measuring Advertising Effectiveness: We take an intense understanding of the effectiveness of their advertising campaigns and the extent to which the advertisements are known or seen by the public.
    • Clarifying Preferred Channel, Content, and Format: Gaining insights from consumers regarding the channels most frequently used. seeks to understand the types and formats of content preferred by the public.
    • Conducting Ads Benchmarks: Understanding and comparing the effectiveness of competitor advertisements and identify the sources of information for the public when viewing competitor advertisements and what makes these ads appealing to the public.

  • Our Work:

    • We helped technology company determine the appropriate channel to deliver message to targeted consumer and determine the objective & message to be communicated on marketing communication based on customer preference. 
    • Works together with tourism corporation to understanding the impact of their campaigns on the branding of the brand and how perception tourist on Indonesian tourism. This research also identification which most effective media placement that seeing by tourist.
    • Helped local bank companies in Indonesia gain insights into the awareness and interest of the public regarding their brand through an event.
    • Conducted a comprehensive analysis, gauging the event’s effectiveness, attendee engagement, and overall impact on brand visibility for client that has been held in one of the biggest event in Indonesia. It enabled our automotive client to refine future event strategies, optimize brand presence, and strategically position themselves for sustained success in the dynamic industry landscape.
Related Services.
Digital Marketing Analytics

Digital Marketing Analytics

Collecting data from various online channels, formulating digital marketing strategies, and evaluating the ROI for each digital marketing initiative.

Advertisement Concept test

Advertisement Concept test

Helping clients understand how potential audiences perceive and evaluate advertisements, select media platforms, and assess advertising plans.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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