Advertising Effectiveness Studies

Digital Marketing Analytics.

Similar to advertising effectiveness study, through digital marketing analytics we determine the performance of digital marketing initiatives that have been implemented by the company, to determine its overal effectiveness.

  • What we do:

    • Data Collection and Analysis: A digital marketing analytics study involves meticulous data collection from various online channels such as websites, social media, and advertising platforms. Through advanced analytical tools, we examine key performance indicators (KPIs) to derive actionable insights, allowing for a granular understanding of user behavior, campaign effectiveness, and overall digital presence.
    • Performance Optimization: Based on the analysis, strategic recommendations are formulated to optimize digital marketing efforts. This includes refining advertising strategies, enhancing website user experience, and maximizing ROI on various digital channels. Continuous monitoring and iterative adjustments are integral to ensuring ongoing alignment with business goals and market dynamics.
    • ROI Measurement and Reporting: The study culminates in a comprehensive assessment of return on investment (ROI) for each digital marketing initiative. Clear and concise reporting mechanisms are established to communicate performance metrics, allowing stakeholders to make informed decisions, allocate resources efficiently, and foster a data-driven culture within the organization.

 

  • Our Work:

    • We assisted clients in the home appliances industry to assess the effectiveness of their digital marketing investments. This involved a comprehensive analysis of metrics such as views, reach, engagement, cost per view, and the efficacy of collaborations with influencers.
Related Services.
Post-Campaign Evaluation

Post-Campaign Evaluation

Investigating the effectiveness of advertising campaigns, identifying the most frequently used consumer channels, and comparing the effectiveness of competitors’ advertisements.

Advertisement Concept test

Advertisement Concept test

Helping clients understand how potential audiences perceive and evaluate advertisements, select media platforms, and assess advertising plans.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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