Brand Research

Brand Health Study.

A brand health study involves a comprehensive evaluation of a brand’s vitality through the examination of key components: awareness, association, and perception. Through meticulous analysis and strategic assessments, we gauge the brand’s overall well-being, offering actionable insights to fortify its market position, foster positive associations, and align perceptions with strategic objectives. Our approach provides clients with a holistic understanding of their brand’s health, empowering them to make informed decisions for sustained growth and market success.

  • What we do:

    • Component Assessment: Evaluate brand health by measuring key components such as awareness, association, and perception to gain insights into how the brand is perceived in the market.
    • Strategic Analysis: Conduct a thorough examination of the data collected to identify strengths, weaknesses, opportunities, and threats related to the brand, allowing for informed strategic decision-making.
    • Recommendation Development: Provide actionable recommendations based on the findings to enhance the brand’s overall health, improve awareness, shape positive associations, and positively influence consumer perceptions for sustained market success.

  • Our Work:

    • Aided a local fashion brand in evaluating their overall brand performance on each customer path from awareness to advocacy as well as how their products are perceived in the market compared to competitor brands with similar products.
    • Assisting a general insurance company in identifying its position in customers’ minds, understanding customer associations with the brand, and evaluating the impact of the company’s reputation on purchasing interest for general insurance products.
    • Conducting a comprehensive assessment to measure the brand health of a football team, gauge fan loyalty and enthusiasm, and evaluate monetization potential through merchandise sales and service offerings.
Related Services.
Brand Positioning Study

Brand Positioning Study

Conducting brand positioning studies to help clients strengthen their competitive position and enhance overall brand performance.

Brand Funnel Study

Brand Funnel Study

Assisting brands in identifying barriers, optimization areas, steps to maximize conversion rates, and driving customer advocacy.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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