Brand Research

Brand Positioning Study.

A strategic analysis to analyse how a brand is perceived in the market and to identify opportunities for differentiation or repositioning. The aim is to provide actionable insights and recommendations that enable clients to strengthen its competitive position, resonate with target audiences, and enhance the overall performance of the brand

  • What we do:

    • Perception Analysis: Conduct in-depth research to understand how consumers perceive the brand and its competitors, identifying key attributes and associations.
    • Mapping the Competitive Landscape: Create visual representations, such as perceptual maps, to illustrate the relative positions of brands, revealing clusters and opportunities for differentiation.
    • Repositioning Strategies: Provide strategic recommendations based on insights gained, suggesting adjustments to branding, messaging, or product features to optimize the brand’s position in the market.

  • Our Work:

    • We assisted an automotive company in identifying their competitive position in the market for both their passenger and commercial vehicle line, by delving into customer’s vehicle purchase consideration and how each vehicle brand is perceived by customers. Through this analysis we aided clients in identifying their underutilized strength and provided recommendations on how to leverage their brand and enhance their competitive edge in the market.
    • Asissted a women’s fashion company in mapping out the competitive landscape against competitor brands with similar product offerings and provided recommendation in regards to how they can reposition their brand and target a more exclusive customer segment.
    • Assisted one of Indonesia’s largest airline in identifying their position in the market and to ensure the brand is already perceived in the way the brand is intended to be seen. 
Related Services.
Brand Funnel Study

Brand Funnel Study

Assisting brands in identifying barriers, optimization areas, steps to maximize conversion rates, and driving customer advocacy.

Brand Health Study

Brand Health Study

Measuring brand health through meticulous analysis and offering actionable insights to strengthen market positioning.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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