Brand Research

Brand Funnel Study.

A brand funnel study involves a meticulous examination of the customer journey, focusing on conversion rates from awareness to purchase and advocacy. Through detailed analysis, we identify bottlenecks in the funnel, pinpointing areas of optimization to streamline the brand experience, maximize conversion rates, and foster customer advocacy. Our strategic approach empowers clients to enhance every stage of the brand funnel, from initial awareness to sustained customer loyalty, ensuring a seamless and impactful consumer journey.

  • What we do:

    • Conversion Rate Analysis: Evaluate the effectiveness of the brand funnel by measuring conversion rates at key stages, including awareness, consideration, purchase, and advocacy.
    • Bottleneck Identification: Identify points in the brand funnel where the conversion process faces challenges or slowdowns, enabling a targeted focus on optimizing these areas for improved efficiency.
    • Optimization Strategies: Develop actionable strategies based on the study findings to enhance the customer journey, streamline the brand funnel, and maximize conversion rates, ultimately fostering customer advocacy and loyalty.

  • Our Work:

    • Assisted a high-end property company that is part of a conglomerate group to evaluate the performance of their brand, from the level of awareness to advocacy and the conversion in each customer path.
    • Assisted a cargo logistic company in assessing their brand effectiveness through evaluation of conversion rate on each customer path from awareness, appeal, ask, act and advocate. Additionally, the same evaluation was also conducted to competitor brands in order to fully understand how well our client’s brand is performing across the cargo logistics market landscape.
    • A vehicle lubricant company faced a downturn in their profitability and required insight into the performance of their brand to identify their weakness. We assisted in evaluating the health of the brand on each customer touchpoint and identify improvement points that are to be used in future strategy development.
Related Services.
Brand Positioning Study

Brand Positioning Study

Conducting brand positioning studies to help clients strengthen their competitive position and enhance overall brand performance.

Brand Health Study

Brand Health Study

Measuring brand health through meticulous analysis and offering actionable insights to strengthen market positioning.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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